Path Analysis


In fluid dynamics the study of water flow through a system is modeled to help engineers understand bottlenecks, stop gaps, and sinks in their designs. For a business, the interactions of their customers across time form an analogous flow where their sequence of events create a path. Analyzing these paths we can gain a deep understanding of the customer journey, allowing stakeholders to not only predict the next action, but also utilize interventions to guide their experience.

Video Tutorial

Path Analysis

State Analysis

Next Probable States